Ojay Green Improve the livelihoods of the smallholder farmers


Improve the livelihoods of the smallholder farmers

In Kenya, 80% of produce sold in supermarkets comes from only 5% of the country’s growers. Rural small-scale farmers cannot compete with larger producers because they lack the capital to transport and market their produce to more lucrative urban markets. This limits smallholder farmers to supplying informal markets; they are often forced to sell their produce to local brokers, or in open-air markets and kiosks, where they are typically paid below-market prices. Ojay Greene was formed to tackle this problem by producing and aggregating fresh produce from local farmers to sell directly to urban supermarkets.

  • Type


    NGO Video

  • Deliverables

    Short video (less than 5')

    Full production

  • Equipmment

    Zeiss Planar T* 50mm f/1.4

    Canon 1Dx

    Canon 5D mkIII

    Canon 50mm f/1.

    Canon 16-35mm f/2.8


For local farmers who break the dependency chains with intermediaries and informal markets.