SIUBEN-PNUD Open your door, open to future. Campaign for Government of Dominican Republic

Published

Open your door, open to future. Campaign for Government of Dominican Republic

UNDP and SIUBEN asked us to write and produce an explanatory video for broad countrywide distribution about a poverty index they were about to launch in the Dominican Republic with guidance from The University of Oxford’s OPHI, focused on 5 distinct dimensions, and to highlight inclusion and diversity. With explicit instruction to show images that a broad audience would relate to, and to refrain from using abject poverty and misery. We wrote a narrated script, traveled around the country to film establishing relatable scenes, and subsequently edited and integrated motion graphics to highlight the key messages. Despite a tight production schedule, we effectively produced a 5 minute long video that conveyed all key messages in a dynamic way, keeping a fast and amicable pace with images that the national audience found familiar.

  • Type

    TV Spot

  • Deliverables

    Photos

    Full production

    TV Spot

    Scripting

    Storyboarding

  • Equipmment

    Zeiss Planar T* 50mm f/1.4

    Zeiss Distagon T* 35mm f/2.0

    Zeiss 50mm f/1.4 ZE

    Canon 28-105mm f/4

SOME KEY POINTS

SIUBEN, UNDP and OPHI designed, tested and implemented a poverty measurement index that focuses on variables related to the environment, health, education, sustenance and community inclusion. All to complement existing economic indicator indexes.