Open your door, open to future. Campaign for Government of Dominican Republic
UNDP and SIUBEN asked us to write and produce an explanatory video for broad countrywide distribution about a poverty index they were about to launch in the Dominican Republic with guidance from The University of Oxford’s OPHI, focused on 5 distinct dimensions, and to highlight inclusion and diversity. With explicit instruction to show images that a broad audience would relate to, and to refrain from using abject poverty and misery. We wrote a narrated script, traveled around the country to film establishing relatable scenes, and subsequently edited and integrated motion graphics to highlight the key messages. Despite a tight production schedule, we effectively produced a 5 minute long video that conveyed all key messages in a dynamic way, keeping a fast and amicable pace with images that the national audience found familiar.
SOME KEY POINTS
SIUBEN, UNDP and OPHI designed, tested and implemented a poverty measurement index that focuses on variables related to the environment, health, education, sustenance and community inclusion. All to complement existing economic indicator indexes.