Campaign to promote a positive attitude from potential beneficiaries to SIUBEN visiting their homes to carry out a nationwide livelihood survey before a census.
Produced entirely in the Dominican Republic. We worked side by side with the SIUBEN team to understand the reality of people living in vulnerable areas. Only in this way could we design a campaign that would efficiently reach the target audience.
In only four weeks, we produced two TV adverts, two radio spots, and the campaign’s visual identity. The SIUBEN team used the branding on uniforms, backpacks, and information brochures.
Messaging & copywritting
x2 television ads
x2 radio spots