SIUBEN
KNOCK AT
YOUR DOOR

TV campaign & branding

2018

Reproducir vídeo

Campaign to promote a positive attitude from potential beneficiaries to SIUBEN visiting their homes to carry out a nationwide livelihood survey before a census.

 

Produced entirely in the Dominican Republic. We worked side by side with the SIUBEN team to understand the reality of people living in vulnerable areas. Only in this way could we design a campaign that would efficiently reach the target audience.

 

In only four weeks, we produced two TV adverts, two radio spots, and the campaign’s visual identity. The SIUBEN team used the branding on uniforms, backpacks, and information brochures.

Team

Santi Risco
Tomás Benito
Fran Anon
Mariano Sanz

Ian Wrigglesworth

Delivered

Campaign concept
Logotype
Messaging & copywritting

x2 television ads
x2 radio spots
Branding
Posters

Technologies

Adobe CC
Premiere

Affter