VUELING

We couldn’t have been happier when our friends at Multiplica Barcelona asked us to collaborate with them on the new website design for Vueling.

Our challenge was to extend the newly developed brand identity (created by Saffron) and apply it to the new website creating a new business model.

To facilitate the integration of the new design, we formed an interactive implementation guide accessible to the entire development team in the USA. Designing an iconography language still in use today and illustrations for seating arrangements, we added a splash of humour crucial for making the new website triumphant.

This project was awarded ADG Bronze Laus (Art Directors Club Spain) for the best e-commerce.