Deletec was approached by Sarah Stothart (former chef and active foodie) to create a new visual identity for her brand Barcelona Food Sherpa.
Sarah manages gastronomic and cultural food tours, taking like-minded foodies around local markets to buy and sample fresh produce.
Later, guests recreate tasty dishes representative of the region with the ingredients sourced and experience flavours most tourists would be unaware of.
Using simple geometric shapes, illustrations and layers of bold colours, we helped create a bold graphic language indicative of Catalunia and its culinary delights.
Visual Identity Design