Sistema Único de Beneficiarios (SIUBEN). Is a campaign which aims to promote a positive attitude from potential beneficiaries to SIUBEN visiting their homes to carry out a nationwide livelihood survey before a census.
Using the slogan: «Open up your door, Open up to progress «. The scheme was produced entirely in the Dominican Republic.
We worked intensely alongside the SIUBEN team to understand the reality of people living in vulnerable areas. Only in this way could we design a campaign that would efficiently reach its target audience.
We produced two TV adverts, two radio spots, and the campaign’s visual identity in only four weeks. The SIUBEN team used the branding on uniforms, backpacks, and information brochures.
Messaging & copywritting
x2 television ads
x2 radio spots